Articles2022-08-29T16:15:26+00:00

Career Conversations That Drive Engagement and Success: Guest: Russell Kern

What if we viewed every employee as having untapped potential waiting to be uncovered?  Russell Kern joins Susan in this episode to discuss how shifting to strength-based coaching can profoundly transform organizations and lives. Through focusing regular conversations on nurturing strengths, managers become empowering partners in their employees' career journeys. Employees feel recognized for their unique abilities and supported to grow as individuals. Imagine the ripple effects across [...]

Categories: Blog, Marketing|

Client Gifts That Can Change the World

As we are heading into the holiday season, businesses are planning ways to thank clients, vendors, and staff members for a year of work well done, trust appreciated, and great teamwork. We are heading out for our last camping trip of the season, and I'm reminded that not everyone has access to a forest. Some have lost their forests due to many disasters. A vendor had given me [...]

Categories: Marketing|

Templates are great but remember to change the properties

In Adobe Acrobat, PowerPoint, and other programs, we are frequently inspired by others and do a save-as of a previous document created by someone else, or perhaps download a free template. There is nothing wrong with this if you have permission to use someone else's work. The biggest problem is that there are typically a few missed steps to ensure the document has your information and not that [...]

Categories: Blog, Free Advice|

Time-Saving vs. Think-Saving – AI Guideance for Students

During a recent trip for my 40th high school reunion, I spent a few days with my friend who works for CEO Leadership Alliance Orange County. We brainstorm over coffee and avocado toast when we are together. She wants to tackle the elephant in the high school classroom - how to reach high school students to talk about AI's role in their academic and professional future. We agreed [...]

Categories: Blog, Strategic Content|

Small Team? Long Name? Consider an Alias

Sometimes our names are really long, especially if we hyphenate. Sometimes our company names are really long when we tried a bit late in the game to secure a dot com. Sometimes our teams are really small, but we want to appear larger. This is where email aliases come into play. We host our mail with Google, so this is super easy to add. Check with your mail [...]

Categories: Free Advice|

Checklist and Logic for Creating Your Onboarding Library – B2B

Staff turnover costs money. Adding headcount costs money. It isn't just about salaries, benefits, and commissions; it's about TIME. When we add new team members, we need to do it quickly so they can add to our team and not take a lot of time from team members as they are onboarded. This can be done through two paths: mentorship and onboarding libraries. Onboarding isn't just about sticking [...]

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Preventing Management Failure: Immersive Simulations Offer Solutions: Guest: Rob Brodo

Intrigued by Advantexe's business simulations, Susan welcomes back Rob Brodo from Advantexe as they explores their focus on new manager training. They both acknowledge that management failure can lead to business failure but believe it is preventable and correctable. Susan asks Rob about the challenges faced by new managers and the motivation behind creating simulations. Rob highlights the overwhelming nature of transitioning into a management role without guidance. [...]

Categories: Blog, Marketing|

Share posts, but tell us WHY your are sharing it

When we share things in person, whether it is a bouquet of flowers, a pizza, or a book we tell the person why we want to share it with them. "These were in my garden and made me think of you... this gluten-free crust is the best... I couldn't put this book down." Online, we are encouraged to share links, posts, and videos with our followers and connections. [...]

Categories: Blog, Free Advice, SoMe - Social Media|

Mastering Competitive Analysis for Sales Success: Guest: Rob Brodo

In this final episode of the Foundations of Business Series on Rooted in Revenue, Rob Brodo, the co-founder and CEO of Advantexe, and Susan Finch discuss competitive analysis as a foundation of business acumen. They first identify who the real competitors are and how to spot them. They also explain how scanning the environment, including social media platforms like LinkedIn and Twitter, can help companies stay up to [...]

Categories: Blog, Marketing|

Achieving Competitive Advantage Through a Comprehensive Competitor: Guest: Rob Brodo

In this episode of Rooted in Revenue, host Susan Finch is once again joined by Rob Brodo, the co-founder and CEO of AdvantX. The duo is continuing their series on the foundations of Business Acumen, which covers the key components of understanding business strategy and financial positions. In this episode, they delve into the importance of recognizing the strategic and financial challenges and opportunities of executing a new [...]

Categories: Blog, Marketing|

Grieving and the Workplace: How HR is Addressing Employee Needs: Guest: Michelle Cramer

In this episode of the podcast, Susan Finch and Michelle Cramer from On Angels' Wings discuss the importance of HR support in the workplace. Michelle discusses her journey writing her book, Uncharted Grief, and her certification as a Grief Recovery Method specialist. Michelle shares her thoughts on the societal norms surrounding grief and how they impact employees in the workplace. She highlights the importance of allowing employees to [...]

Categories: Blog, Marketing|

Breaking Down Financial Metric Silos: Ensuring Consistent Understanding: Guest: Rob Brodo

In this episode, Susan is joined by Rob Brodo, the CEO and Co-Founder of Advantexe, as they continue their series on business acumen strategies. The focus of this episode is on comprehending financial position and key metrics, including the income statement, balance sheet, and cash flow report. Rob explains that financial management is just a scoreboard for the company's strategy and that understanding these metrics is crucial in [...]

Categories: Blog, Marketing|
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