Don’t be hasty when selecting WordPress templates.
You've decided on WordPress. You are flipping through the hundreds of templates to choose the one that seems to give you the layout you want. You've narrowed it down to three or five. Before you make your final decision and decide to purchase, make sure of a few things that could cost you money, time and frustration if you rush into the decision: 1. Are all of the [...]
Susan Finch on Susan Finch – Google Yourself and see what comes up.
Susan Finch, as I've found, is not a totally unique name. I love my name, it's easy to spell. I don't have a difficult time on the phone, "Susan Finch - Finch like the bird." Simple. But there are several of us out there that are very active online. Susan E Finch has become an acquaintence. She's a voice coach in New York and is doing VERY well. [...]
I think that’s you, but I can’t tell by your faceless avatar.
Forgive me for not introducing you to my friends below. I can't keep their names and businesses straight. People want to CONNECT with HUMANS with FACES. They want to be confident they are connecting with the correct person they met at a business function, charity dinner, convention, seminar or at the home office. […]
Domains Should Be Registered in the Client’s Name
There are no ethical exceptions to this rule. If you have a client, they request a domain, take the time to create a domain registration account for them and put it in their name. Webmasters should be the techinical contact. Admin, owner and billing should all be the client. I am transferring two domains today. WhoIs reveals that the existing hosting company, owns my client’s domain. They won’t [...]
Special Pecan Cranberry Pie – My children BEG for this.
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A quick introduction to Susan Finch
Most of the time I don't get to meet my clients in person. We do Skype, visit on the phone but rarely get to sit down in person unless they are in the Portland, Oregon area. I strongly believe in the power of video to give websites more life. We are all wrapped up in content, key words, search engine optimization, but most of the time we are [...]
QR Codes need to be mobile friendly and offer incentive.
From AdAge – the article is good, but the conversation in the comments is much more revealing and helpful. Some of the handy ways to use them is for instructional videos when shipping out products – how to assemble,maintain a product. QR codes makes it easy to update the online content if it needs to change frequently. Cuts down on printing space and having to throw away [...]
The importance of a good headshot
If you are ever asked to speak and don't have a headshot you provide in high res, it is almost guaranteed that the people posting the information will turn to the online photo resource, "GOOGLE" to find what they can of you. It may not even be you, it may of you dancing on tables.
Improving Our Service Businesses
Do you have a service-based business? Service businesses face some unique challenges compared to product-based businesses. We heard from mom entrepreneurs who have built successful customer and business-to-business service-based companies. We learned what has worked and what hasn't worked for them, some marketing tips, and business building tips to keep your own businesses moving forward.
Testimonials gathered
Sometimes I'm presented with these little gifts in my inbox from clients or through LinkedIn's system. What a great way to start my day. Susan, This guy had no problem finding me in the search engines and they are a great company!!!!!!!!! I have landed a company executive who is being flown in from Colorado to do a quick 2-day complete makeover. Bye, Kay Hunter PS A young [...]
Did you tell everyone you changed your MX and IP?
If you've changed your DNS information, IP addresses, MX records it could affect these things. If you've moved your website, functions may not be set up as they were with the previous hosting company. Are you suddenly getting less mail? Fewer contact forms? A simple lack of communication may be the root of the problem.
Intimidated by web professionals?
It's going to be OK, really. We know you have messes from the web folks of your past, half-started projects with no manual, features that used to work that no longer do, sites that you have lost due to a lapse in domain registration. Oh, and don't get me started on how frustrating it is to have people geek-speak over you as if you are stupid, rather than [...]