Now, where did I park that domain?
There are some things that are more frustrating than others. When you have to change where a website is, renew a domain, move the name servers, find out who is the listed REGISTRANT of a domain you may not have the notes or things may have changed before you arrived. Recently, I was helping a professional organization dismantle, as they were closing their doors after 34 years. There [...]
Know what borrowed interest marketing is and DON’T do it!
Driving to dinner I actually saw a sandwich board sign that said, "got acne?" MAKE IT STOP! got milk is a registered trademark with their font. It was a successful, albeit beat-to-death, campaign that worked for DAIRY FARMERS. got acne? got fat? got leads? got sales? got gum? got diarrhea? You get it. Then, they had to resurrect the 1939 campaign by the British government at the start [...]
Don’t caught with your DNS Pants Down!
Over the past year, we've gone through these issues with GoDaddy, BlueHost, Typepad and many others. One goes down, tons of sites go down. But it doesn't have to paralyze you. A little planning can make it easy for you to flip the switch to hold you and your site visitors over. Sometimes bad things happen to good servers and suddenly a chunk of your online presence is [...]
Current list of Social Media Graphics You Need
As we know the rules and specs change regularly, but as of 2/25/2014 - this is the current list and dimensions. I can help you create your package of these or templates so you can edit after you have the first set. Google Plus Profile Picture template (250 x 250) New Google Plus Cover (1080 x 608) [infobox]Don't forget with each image to add a DETAILED description - [...]
I want to be just like her, or do I?
There are different interpretations of the words mentor and coach. Sometimes it seems the words are used when a more accurate word or phrase is, "aspire to," "in awe of," "greatly admire." Mentors spend time with you - coaching. Coaches charge you for their mentoring - at least that's the simplest way I can define the difference. I have a few people that fall inline with the more [...]
If you are going to rant publicly, run it through spell check.
My heart goes out to a specific mother who ranted quite eloquently about a wrong done to her son in public school over the issue of a beverage with no alcohol content that was deemed, "illegal" at the school. The passionate post repeatedly mentioned the "principle" of the school. Perhaps it's my training, but I was distracted by the misspelling of an important character of the story - [...]
Talented Friend Makes Greusome Zombie Cake
My friend, Heidi hasn't launched her business yet. She's still "practicing" as she goes through the proper methods of starting a small business including meeting all FDA requirements, planning the perfect kitchen, business plan and marketing plan. I've learned so much about the process of what bakers, candy makers and the like go through when they want to start an official, approved business of edible products. As one [...]
Fantasy Fudge Recipe and my favorite variations
My favorite fudge recipe. This is what I give to my local clients and family. My son figures Halloween is over, so Fudge season has started. I'm already wondering what type of Christmas card we are sending. [yumprint-recipe id='5']
New or Revamped Website Checklist
Today I was reminded that I'm hired by clients to make the decisions for them, and tell them what they need. I usually do that and don't waiver unless a client argues or fights me on it. Today, one of those arguments came back to roost, "What do you mean we don't have analytics?" I had suggested them; to the client 3 years ago, 2 years ago, 5 [...]
Copycat Recipe: Coco’s Harvest Pie
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You don’t have to have Gmail to have a Google+ account
THIS IS A SERIOUS NEWS FLASH - at least as of today... You don't have to take the bait and set up a gmail account just so you can take advantage of Google+, Google+ Hangouts, YouTube. etc. Google would like to lead you down the path, but you don't have to go there and drink the Kool-Aid. Are you struggling to keep one online identity? As a sometimes [...]
Interns vs. Volunteers vs. Indentured Servants. Do you know the difference?
At a women's business organization meeting a few months back, I was appalled at the advice given by the speaker to help small business owners grow their business through using interns, "They're free and can lessen your load." She was not positioning "hiring" interns as part of a mentoring program, only as a way to save money as you grow your business. This sickened me. I will admit, [...]