Marketers, Free Your Mind with AI – Don’t Be So Shallow
From a content creator's perspective. Consider this quote, "AI will not replace, you, but someone using it will." It's true. Embrace it, play with it, and make it work for you to make you more efficient. You will still want to put your spin on it and most likely run it through Grammarly, at the least! We've been having fun exploring search capabilities on Shutterstock, and maneuvering through [...]
Making Use of What Marketers Are Doing Right: Guest: Jeanne Hopkins
We hear about all the ways marketers miss the mark - what they do wrong. What if we focused on what they are doing right and then expand the use of those tactics? Some companies have a team of one or less than five and each must wear several hats. If, as a group, you lay out what is working, analyze the results through Google Analytics and pulling [...]
Follow Up On the Leads, We’ll Do the Rest: Guest: Larry Caretsky
At least a few times a month I hear from a potential new client that their email marketing efforts produce no results. Once we sit and talk about their process, and how they follow up with the leads they get pretty quiet. This isn't uncommon. If you are struggling to create and execute targeted marketing campaigns that drive new business, you are not alone, especially for small businesses. [...]
How Are You Marketing To Your Employees? Guest: Jeanne Hopkins
A more complete title is, "How are you marketing to your employees, customers, prospects, community?" Today I’m talking with Jeanne Hopkins who is launching Salty Marketing Company this month. We’ll cover what a fractional CMO is and isn’t, the four elements of marketing that every company must include or fail. Employees Customers Prospects Community Consider this a wake-up call to marketers who are unable to justify their spending. [...]
You Wrote a Book, Is It Time to Relaunch It? Guest: Holly Jackson
Holly Jean Jackson is a speaker, author, and holistic coach. This means she gives you three in one - a health coach, life coach, and a business coach. In this episode, we focus on the value of relaunching your book. You put so much blood, sweat, tears, and hair-pulling into publishing a book. But what happens a few years later? Your publisher did their part, you did the [...]
How Many WordPress Themes Do You Need in Your Admin?
Most WordPress installations come with several back up stock themes. Then there are all of the themes you've tried, paid for and abandoned. How many do you need? Simple answer, two to three. Back up theme - such as Twenty Twenty-Three Your main theme Your child theme, if you use one. What happens with old themes clogging up your hosting and database is that they come with elements [...]
Your Top Landing Pages in Google Analytics
We have so much data available to us, but not enough hours to make the most of it. Here's an annual task I'm going to strongly encourage you to do. In Google Analytics - assuming you have 4.0 set up, right? If not, work with what you have and ask us to help you set up 4.0. View "Behavior > Site Content > landing pages and switch the [...]
Create a new logo or have someone create your logo.
A logo is not a spontaneous decision. You will use it everywhere for years, hopefully. It needs to be thought through but there are design factors that need to be considered. Some clients will bring a logo they had created by another company. We get a big zip file with all of the variations - full color, reversed, light, dark, all white on transparent, all black on transparent [...]
Where is your domain registered, email managed, website hosted?
Web, domain and email hosting situations need to change from time to time. The reasons can be simply that a hosting company is no longer able to provide the updates and level of support you require. It may be because their prices continue to go up, while customer service goes down the toilet. The first steps are to make sure you have access to your existing domain [...]
On-boarding clients – who owns all the folders?
It used to be when you asked someone to leave your company, or they left, you simply changed alarm codes and keys, or asked for their swipe card back and reset their access info. It's more complicated now. This isn't always personal, sometimes it's just best practices to protect your clients, remove liability from the former person, and protect your intellectual property. This holds true for contractors, [...]
Simple Ingredients Will Create a Successful Personal Marketing Plan
As our children have become recent adults, they need to cook for themselves - on a budget. We've tried to show them the value of inexpensive, but quality ingredients to always have on hand for basic quick recipes that can feed a group, get tons of rave reviews, and not break their grocery budget. The most difficult thing isn't the money, it's that they think good food [...]
Working Offline is a Great Option, Unless You Get Carsick
We go to the Boise office of Susan Finch Solutions a few times a year and to visit clients. Laptops are handy. I use a docking station so packing up takes less than two minutes. Working locally is great, but working on items in the cloud that I need to do is even better. Since Starlink in our car isn't in the current budget, I have to rely [...]