Why you need an online pressroom
This episode is a continuation of a previous one, your online media kit, where we talk about the need to have the bios, photos and logos you want others to use. Your online pressroom is about credibility. When you have credibility, it adds to your authority, which adds to your trust which means more people will trust you with their business. The page that should be linked from [...]
Top 5 Ways to Monetize Your Event
When you decide to add events as a revenue stream into your business the normal thought process is to focus on ticket sales to make money. Although this is extremely important as that is your indicator for 1) How many people are attending your event and 2) Where you need to adjust your marketing efforts to increase “butts in seats," there's far more strategies for monetization. Here are [...]
Ideas to Keep Your Trade Show Booth from Being BORING
Is Your Exhibit Booth Boring - answer - YES IT IS. Enjoy these exhibit booth and trade show ideas from a recording I did with Lany Sullivan. It's all about being a memorable destination at the event. People should HAVE TO get to your booth! Let me paint a picture and you tell me if this sounds familiar. A 6 foot table with a branded skirt, logo set [...]
Check your statements for random small charges.
Banks protect you against fraudulent charges, but you need to watch THEIR random charges, too. I have a bookkeeper, this is good. But that doesn't mean I can forget about reviewing my accounts and regular charges. I bank with Chase. They call regularly for fraud protection issues. I'm glad. BUT, for the past few months, there have been charges on the first of the month for two services [...]
Thrive on Stress and Deadlines – The Voice of Bold Business
Thank you, Jessica Dewell for having me on to talk with Howard about stress and how much power to give it - or not at all. I hope you all enjoy this episode. Society tends to attach the word, "thrive" to stress and deadlines. This can be a difficult idea to accomplish and may even add unnecessary pressure. The Voice of Bold Business tells us we don't actually [...]
Why You Should Setup Google’s “Inactive” Option
If you haven't heard yet, there is a new creation to help us tech folk out. Simple, free tool from Google for peace of mind. It goes with what I speak about for Exit Power Strategies. Let me know if you need help with this or similar system and plan set up. Who can have access to your stuff? This is quick and easy to set up. Have [...]
Voiceover Work
I appreciate every project we are given. Some, like this, are a bit of a challenge and a joy to complete! A few clients of mine are HUD authorized in their real estate market. This requires that they have public education materials on their sites. This 96 slide presentation needed to be read verbatim, with a spike or two to make sure everyone was awake. It was accompanied [...]
Testimonials – The Glow of the Moment
Long Tail Revenue - Catch Them in the Afterglow of the Moment and How to Make the Most of It! After you close the deal on a house for a client, be there for the moment when you hand them the keys while it’s fresh and the emotion is sincere and spontaneous. Make it a priority to be at the office while they get their keys. Testimonial Tools: [...]
Use easy URLs to track your marketing efforts for events, books, products, campaigns.
How do you know if your marketing dollars are leading to revenue unless you can track it? Even small businesses that have one or two events a year need to be tracking how their efforts pay off. Sometimes we pay for ads in directories, sponsor events, sponsor a local team of kids, put an ad in the church bulletin, boost our listings in the Chamber of Commerce or [...]
All things passwords
This PICNIC episode welcomes Joy Beland, President at Pink Hat Technology Management. Here, she will discuss: • How to create and remember a strong password? • How Password management software can store our passwords in an encrypted format for us on every device? • How to monitor whether your password have been stolen and are for sale on the Dark Web? • Why it is important to rotate [...]
Be cautious whom you give admin rights to
Who has admin rights for your business on Google? If your mail runs through your Google Business and they have access, did you know they can set it up that all email accounts in your business can send a copy of back and forth conversations to any email address of their choosing? It's deep in the Google admin panel, but it's there. I just set it up for [...]
The unexpected grabs their attention.
When we are contacting the same people, appearing at the same events, posting to the same venues, we need to shake it up - do something UNEXPECTED. This makes us memorable, relate-able and shareable. Recently a friend's dad died. He's been posting lessons from his dad on LinkedIn. I already have a few in my bio from my own dad, but he reminded me of some lighter moments [...]