Even adults love getting gold stars.
Recently as I was posting the winners to the Sales Lead Management Association's annual event, "50 Most Influential in Sales Lead Management for 2012" it was brought to my attention that I had missed adding "gold stars" to a few people to show that they had won in previous years. The stars were important to them. It's not a lot different than when we were children in school receiving [...]
“It is what it is” overused, misused, passive aggressive phrase, fer sure, fer sure.
This phrase is overused, misused and trite. It is the current reinging sports cliché. I find it in everyday conversation wtih people who use it as a way to dismiss their behavior, avoid changing their behavior, and closing the topic of responsibility. It's defiant in a passive-aggressive way. Found a blog post that further speaks to how juvenile this prhase is: The phrase is popular with today's [...]
What is the goal of your achievement?
That headline may sound awkward, but think about it. Are you trying to achieve something just to get the recognition, award, people patting you on the back saying, "There's the guy that did that thing!"? Or is it more than that. Is the ultimate achievement satisfying yourself that you took on the challenge, met it and surpassed expectations? The latter sinks in a whole lot deeper. I find [...]
Who is the real online personality of your company?
Recommended Video Barbara Corcoran's 8 Lessons for Entrepreneurs She is one of my all-time favorite speakers. Reading a terrific article by Hollis Thomases of Web Ad.vantage and giggling a bit because it is so obvious this is the trend: hire 18-23 year olds to put the social media face on your company out to the world. Bad idea. This is nothing against young talent. They don't always have [...]
Don’t be hasty when selecting WordPress templates.
You've decided on WordPress. You are flipping through the hundreds of templates to choose the one that seems to give you the layout you want. You've narrowed it down to three or five. Before you make your final decision and decide to purchase, make sure of a few things that could cost you money, time and frustration if you rush into the decision: 1. Are all of the [...]
Susan Finch on Susan Finch – Google Yourself and see what comes up.
Susan Finch, as I've found, is not a totally unique name. I love my name, it's easy to spell. I don't have a difficult time on the phone, "Susan Finch - Finch like the bird." Simple. But there are several of us out there that are very active online. Susan E Finch has become an acquaintence. She's a voice coach in New York and is doing VERY well. [...]
I think that’s you, but I can’t tell by your faceless avatar.
Forgive me for not introducing you to my friends below. I can't keep their names and businesses straight. People want to CONNECT with HUMANS with FACES. They want to be confident they are connecting with the correct person they met at a business function, charity dinner, convention, seminar or at the home office. […]
Domains Should Be Registered in the Client’s Name
There are no ethical exceptions to this rule. If you have a client, they request a domain, take the time to create a domain registration account for them and put it in their name. Webmasters should be the techinical contact. Admin, owner and billing should all be the client. I am transferring two domains today. WhoIs reveals that the existing hosting company, owns my client’s domain. They won’t [...]
Special Pecan Cranberry Pie – My children BEG for this.
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A quick introduction to Susan Finch
Most of the time I don't get to meet my clients in person. We do Skype, visit on the phone but rarely get to sit down in person unless they are in the Portland, Oregon area. I strongly believe in the power of video to give websites more life. We are all wrapped up in content, key words, search engine optimization, but most of the time we are [...]
QR Codes need to be mobile friendly and offer incentive.
From AdAge – the article is good, but the conversation in the comments is much more revealing and helpful. Some of the handy ways to use them is for instructional videos when shipping out products – how to assemble,maintain a product. QR codes makes it easy to update the online content if it needs to change frequently. Cuts down on printing space and having to throw away [...]
The importance of a good headshot
If you are ever asked to speak and don't have a headshot you provide in high res, it is almost guaranteed that the people posting the information will turn to the online photo resource, "GOOGLE" to find what they can of you. It may not even be you, it may of you dancing on tables.