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Contact you, but who are you? List your key team members.

A lot can be learned about a company by how they present their key team members, or if they present them on their website at all. Whether it is a “leadership” page such as this one on the NRBA‘s website or an extensive about us page with their mission, team members and partners easily accessible such as Leads360‘s page. Where it gets dicey and you are left wondering how much experience the leaders of this company have or who they are, how large is when there is no About Us, no Partners Page, nothing to give credibility as to why you should trust the humans behind the company. Something like this site – perhaps it’s alluding me, but I cannot find any name of a human on the site. No history. I would not trust this company – they are too elusive about who is involved. If all team members are in witness protection, then I can understand the need to withhold information such as names, ranks and serial numbers.

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Susan Finch on Susan Finch – Google Yourself and see what comes up.

Susan Finch, as I've found, is not a totally unique name. I love my name, it's easy to spell. I don't have a difficult time on the phone, "Susan Finch – Finch like the bird." Simple. But there are several of us out there that are very active online. Susan E Finch has become an …

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Domains Should Be Registered in the Client’s Name

There are no ethical exceptions to this rule. If you have a client, they request a domain, take the time to create a domain registration account for them and put it in their name. Webmasters should be the techinical contact. Admin, owner and billing should all be the client.

I am transferring two domains today. WhoIs reveals that the existing hosting company, owns my client’s domain. They won’t balk at the transfer, but it should have never been set up that way.

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Who Owns Your List of Followers and Fans?

Many companies are spread thin, especially small businesses, when it comes to maintaining and setting up social media venues such as Twitter accounts, Facebook fan pages and the like.  Everyone wants to pitch in and help. Or do they? Many times our employees are well-intentioned when they take the initiative to set these accounts up with their email as the contact because it's easier, etc.  I'm warning you – set up company policies regarding the use of the company name, tagline, logo, lists as soon as possible. It's difficult to go back and gain "custody" after a messy divorce.

Social Media Venues
If an employee sets up a Twitter account for your company using their email address, and then proceeds to represent the company with their tweets and efforts, this is no longer THEIR Twitter account.  People follow with the assumption they are following the company or product. If a list of followers is gained, then the staff person is fired or leaves the company, they can simply change their Twitter username and retain the list of followers. It's similar to stealing a company client list or mailing list of customers.  Don't think that some people won't intentionally do this to gain a big list of YOUR customers and fans with the plan to leave and bring the list with them.

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A quick introduction to Susan Finch

Most of the time I don’t get to meet my clients in person. We do Skype, visit on the phone but rarely get to sit down in person unless they are in the Portland, Oregon area. I strongly believe in the power of video to give websites more life. We are all wrapped up in …

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The importance of a good headshot

There are instances when you may be invited to speak at an event, participate on a panel, guest author an article or get promoted.  These events have one thing in common; they all require a good headshot of you.  A headshot is a photo, not an avatar or cartoon but a photograph of yourself from the shoulders up dressed professionally.*

If you have ever been asked to speak and don't have a high resolution headshot to provide, it is almost guaranteed that the people posting the information will turn to the popular online photo resource, "GOOGLE," to find what photos they can of you. It may not even be you, it may of you dancing on tables.  Go to Google and type in your name if you don't believe me. Then, click on the "images" category in the left of the results.  Any of these could be used for your headshot if you don't provide one. Not pretty, huh?

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Twists, turns and bamboozled in LinkedIn

As more people attend webinars of “How to Turn LinkedIn Into Your Goldmine of Prospects,” or some other ballyhoo similar topic the groups have shifted severely. Up until about a year ago I would freely participate in many seemingly innocent questions posted to the “group” for the “group” to chime in on with their experiences, advice, etc. In the last year, 90% of these questions were loaded, posted by a lot of “life coaches.”