Benefits of Volunteering
When you choose to set aside time in your busy week to help others, you also help yourself. Studies have proven for years that doing something for others not only improves your community, but also yourself. Just moved to the neighborhood and want to meet new people? Volunteer. Having trouble finding “your clique” at school? Volunteer. Going through a tough time and don’t want to be alone? Volunteer. [...]
Real Estate Broker Resume for HUD and REO
Most of my real estate clients specialize in REO, foreclosure, HUD, and other distressed properties. They need to have a ton of qualifications, and credibility to be trusted by banking clients. This resume is part of a HUD package sent for Louisiana Broker/Owner, David Reso. David is always expanding his certifications and knowledge to be the best solution for all things real estate in Louisiana.
Audubon had a logo, but needed to mix it up
I met David Reso in 2015 through the NRBA, another client. He already had branding but needed a few websites for various purposes, continuity in branding for most of the sites, and divisions of his company: HUDforLouisiana.com, LouisisanaREO.com, AudubonRealty.com, AudubonNotary.com and then a different work for LouisianaHomeBuyers.com - nothing fancy, but distinct. We used the existing logo for most of the sites, varying the color for the notary [...]
Market Dominance Guys Podcast & Branding
When I listened to the sample episodes Chris Beall, CEO of ConnectAndSell and Corey Frank, CEO of UncommonPro, wanted to turn into a podcast I knew we needed edgy, almost naughty branding. We needed to make a statement to go with the boldness of their approach to sales, cold calling, and selling the ONE product - the meeting. They have a cult following and are everywhere with their [...]
3 Tips because your living, breathing website needs some love.
Over the years I've walked hundreds of people through creating and launching a website. The process is throughout. They get a walk through at the end, as well as a list of regular tasks they'll need to have me handle, someone internally, or hire another professional to ensure their site is always up to date, running smoothly, compliant with best practices. First, a reminder for those of you [...]
You restructured your website, can people find the old bookmarked pages?
It's so exciting to get a new website, revamp it, reorganize, clean house, but here are a few steps to take before you toss out the old structure. If you simply start fresh, or change domains, or toss out old pages, you may be missing valuable traffic. This is primarily for a restructure or switching to a new system for hosting the SAME domain. BEFORE YOU FLIP THE [...]
Your voice – the first thing that can kill your message.
Podcast editing has brought voice, verbal crutches and other hindrances to mind lately. As a member of Toastmasters, I'm learning better ways to correct it in myself and to help clients, guests overcome it. Mastering your voice allows you to be HEARD without distractions of filler words, crutches, like ya'know all those bad habits people develop. VOICE is about four things: Pace Pitch Volume Pause Even someone who [...]
Your Complete Guide to Planning a Neighborhood Parade
We live in a "Leave it to Beaver" type of neighborhood. People have lived here for over 40 years, and the next generations have taken over the parents' homes so new families are continually moving in. We have relatively flat streets and nice, albeit bumpy, sidewalks. Perfect for a parade. I have done enough event planning over the years to know preparation is everything and a neighborhood parade [...]
6 Ways to Get Your Podcast Shared By Your Team
A podcast host I help recently asked how he can increase his numbers on replays. He's part of a large software company with over 900 employees, so those are 900 potential subscribers and advocates! Here are some suggestions I gave him: 6 Ways to Get Your Team to Share Your Podcast: Make it EASY - Send out an email when the episode publishes with a link, a graphic [...]
Consistency, short tips, and a strategy other than hope.
Speaking of doing short tips, and making lists of tips, one of my clients fell off the wagon of doing it. He was doing a daily tip for his niche market. It was one nugget a day, five minutes or less. He had prerecorded so many at once that when he wanted to change something in the format, he realized he had to re-record 75 2-5 minute tips. [...]
5 Must Do’s Before You Turn on the Microphone
Heck, these are five must do's before you BUY a microphone! Decide WHY you are doing a podcast - the real goal. Truly, what is the goal? You have to be gut-wrenchingly honest. "It's to stroke the ego of my client. It's to get them off my back. It's to increase their exposure. It's to talk about their new product. It's to help them recover from a bad [...]
As a PR or Marketing Agency – why adding podcasting services makes sense.
We are in a world where industry leaders, strategists, influencers, and executives are gaining credibility, introductions, receiving earned media, and closing more deals. One way they are doing this is through podcasting. In this series, we're going to cover some lists, blunders to avoid, everything you’ll need to know in order to start a podcast, getting your show right once it’s off the ground and focusing in on [...]