Who is the real online personality of your company?
Recommended Video Barbara Corcoran's 8 Lessons for Entrepreneurs She is [...]
Don’t be hasty when selecting WordPress templates.
You've decided on WordPress. You are flipping through the hundreds [...]
Susan Finch on Susan Finch – Google Yourself and see what comes up.
Susan Finch, as I've found, is not a totally unique [...]
I think that’s you, but I can’t tell by your faceless avatar.
Forgive me for not introducing you to my friends below. [...]
Domains Should Be Registered in the Client’s Name
There are no ethical exceptions to this rule. If you [...]
Special Pecan Cranberry Pie – My children BEG for this.
[yumprint-recipe id='2']
A quick introduction to Susan Finch
Most of the time I don't get to meet my [...]
QR Codes need to be mobile friendly and offer incentive.
From AdAge – the article is good, but the conversation [...]
The importance of a good headshot
If you are ever asked to speak and don't have a headshot you provide in high res, it is almost guaranteed that the people posting the information will turn to the online photo resource, "GOOGLE" to find what they can of you. It may not even be you, it may of you dancing on tables.
Improving Our Service Businesses
Do you have a service-based business? Service businesses face some unique challenges compared to product-based businesses. We heard from mom entrepreneurs who have built successful customer and business-to-business service-based companies. We learned what has worked and what hasn't worked for them, some marketing tips, and business building tips to keep your own businesses moving forward.
Testimonials gathered
Sometimes I'm presented with these little gifts in my inbox [...]
Did you tell everyone you changed your MX and IP?
If you've changed your DNS information, IP addresses, MX records it could affect these things. If you've moved your website, functions may not be set up as they were with the previous hosting company. Are you suddenly getting less mail? Fewer contact forms? A simple lack of communication may be the root of the problem.
Intimidated by web professionals?
It's going to be OK, really. We know you have [...]
Measure Twice, Cut Once works in business, too.
My husband has been rebuilding our garage shelving. You could store dead bodies on them. He likes to build things one time and not have to back to fix shoddy work. With the 105 temperatures he was a bit lax on the regular, measure twice - cut once rule. I'm working with a few clients on new designs and launches of large projects. I'm finding the same rule applies to creative projects. I'd rather have my clients sit with a design for a week and really think about what should change and their needs, modifications, etc. rather than jump on their first reactions, and then redo it several times. Many times we end back to a similar place where we started and sometimes we scrap it and start over.
I know the difference between being a Hispanic Professional and a Professional Hispanic.
I'm a poor excuse for a Hispanic and even poorer excuse for a Mexican. Can many members of my family clearly communicate in Spanish? Yes. Do some of those same family members successfully run businesses and employ primarily Hispanic folks? Yes. Am I in either of those categories? No. But at least I know it. I realize not in touch with any particular ethnic segment of the market, unless suburban, professional mom counts. I get embarrassed for companies that think they get it and are in touch with whatever ethnic group they are targeting. I wince at their campaigns. Apparently I'm not alone in my anguish.