If you are going to rant publicly, run it through spell check.

Duoh!

My heart goes out to a specific mother who ranted quite eloquently about a wrong done to her son in public school over the issue of a beverage with no alcohol content that was deemed, “illegal” at the school. The passionate post repeatedly mentioned the “principle” of the school. Perhaps it’s my training, but I …

Read moreIf you are going to rant publicly, run it through spell check.

How does a good head shot affect your initial impression of someone?

They’ve chosen a pope that is yet to be named. Here are the contenders. I viewed their head shots and had immediate opinions of each without even reading their bios. It goes to show you the importance of a good head shot that is your initial representation to those getting to know you, considering you, …

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Want to gather a list of emails? Have a contest for something silly.

Binky Patrol tote bags - limited edition

Everyone can win with a contest: You gain emails for a list. You will, of course, have a proper statement that you will be using their info to send periodic emails and making them check a box that they understand this, right? You can help gain traffic or donations for a charity. If you word …

Read moreWant to gather a list of emails? Have a contest for something silly.

SLMA Radio: Talking to Kay Hunter about Holiday Party Behavior

Women in Business: Your party image – stop embarrassing yourself.

Susan Finch, Director of Online Services for the SLMA, has embarked on a new once a month series of Women in Business. The second guest is image consultant, Kay Hunter.

Kay is a corporate trainer and personal image consultant. Kay works with a vast array of people and companies. She has worked with students, pageant contestants, doctors, business executives, entrepreneurs and mothers. Many companies have asked her to speak to their staff in groups, or to provide one-on-one consulting.

Listen Now

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Be brave: 5 Questions to determine if it’s time to delete that outdated site or blog.

Sometimes you just have to put on your big girl pants and "confirm delete" of a blog that is outdated in content, programming and usefulness.  I've been putting off deleting blog.susanfinch.com for a while now.  It was there a long time. blog.susanfinch.com had some great traffic and search engine results.  But, it was on Typepad …

Read moreBe brave: 5 Questions to determine if it’s time to delete that outdated site or blog.

Big Daddy Radio: Ron Nash & Susan Finch talk about LinkedIn and online reputations

Ron Nash of Dream University and a Linked In guru and Susan Finch visited with Bryan about the importance of networking on LinkedIn – even before you enter the workforce. Susan Finch joined the panel and talked about your online profile, remaining professional even if you think no one else can see it.  Younger people …

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Troubleshooting devices, programs, programming and the time it wastes.

I've been wrestling with GoToMeeting for several months now. At first I thought it was just a matter of tweaking; we’ve all had to do that with applications from time to time.  So I’ve gone about granting access to my firewall, turning off my antivirus programs, disabling my firewall and still I can’t get it …

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Don’t be so lazy! Take the time for unique social media updates.

With so many helpful apps out there, it's difficult to resist the temptation to go for the easy, automated route to social media posts. R E S I S T – you'll be glad you did.  Yes, there are some times that you need to automate updates to stay on top of social media demands, …

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Susan Finch Interviewed on SLMA Radio: Mistakes Bloggers Make

Sales Lead Management Association CEO/Host Jim Obermayer Interviews Dan McDade president of PointClear and Susan Finch. McDade publishes ViewPoint, The Truth About Lead Generation which was just named One of Top 50 Blogs by Top Sales World. Susan Finch, the director web services for the SLMA, has created over 100 blogs for her clients. Learn …

Read moreSusan Finch Interviewed on SLMA Radio: Mistakes Bloggers Make

Cultivate collectors at art shows where you exhibit.

  After attending a juried art show over the Labor Day weekend, I was struck by how many fine artists/exhibitors not only were not collecting emails, but did not have their contact information on receipts. Their cards had a photo of their work, but no social media venues listed to encourage people to find them …

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Learn from Madrid: Well intentioned friends still may require that you hire a professional.

Hopefully it won't be too late for you to hire a professional after you have asked your neighbor's son who visits twice a year to create your logo, website, or online presence.  Poor Madrid. Did you read the story about the fresco that was ruined by a well-intended woman in her 80s who volunteered to restore the fresco, "Ecce homo" of Jesus.  Tragic, but a perfect example of you get what you pay for.  Hard lesson, one that cannot be fixed.

Despite Good Intentions, a Fresco in Spain Is Ruined

(excerpt and image from the NY Times)

Ms. Giménez said she had worked on the fresco using a 10-year-old picture of it, but she eventually left Jesus with a half-beard and, some say, a monkeylike appearance. The fresco’s botched restoration came to light this month when descendants of the 19th-century artist, Elías García Martínez, proposed making a donation toward its upkeep.

Read moreLearn from Madrid: Well intentioned friends still may require that you hire a professional.