Quick Checklist for Starting a Consulting Business

being brave starting your own consulting firm

In this time of being fluid, flexible and adaptable, many former managers, CMOs, CEOs, CFOs, Vice Presidents of this and that are ready to take the step to become an independent consultant to be able to work with many clients in a variety of settings. It’s so exciting! I’ve helped several people make this transition …

Read moreQuick Checklist for Starting a Consulting Business

Use easy URLs to track your marketing efforts for events, books, products, campaigns.

How do you know if your marketing dollars are leading to revenue unless you can track it? Even small businesses that have one or two events a year need to be tracking how their efforts pay off. Sometimes we pay for ads in directories, sponsor events, sponsor a local team of kids, put an ad …

Read moreUse easy URLs to track your marketing efforts for events, books, products, campaigns.

8 Quick code tweaks for your WYSIWYG editors in WordPress

These tips are good for several WYSIWYG situations, not just WordPress and tons of themes that use editors that have a visual and a code view. This includes Weebly, WIX, and some of the other content management systems for your website. If there’s an editor, chances are there is a code view. These are the …

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Apple Podcasts: getting subscribers and reviews.

Sometimes it’s as easy as asking them to subscribe and review to your podcast channel – video and audio. But sometimes it’s more difficult to help them find you. iTunes is used by a huge amount of people, but finding a podcast and subscribing can be difficult. You have the desktop version and the phone …

Read moreApple Podcasts: getting subscribers and reviews.

Familiar? I’d switch to Gmail, but I’d miss Outlook features.

Gmail has more Outlook-like features than you may realize. Those on GMAIL, especially those missing features of Outlook, you can search in ways you probably didn’t realize – including date ranges, sizes, header only content and more. There is an option in the “search” field at the top of your Gmail inbox to make it …

Read moreFamiliar? I’d switch to Gmail, but I’d miss Outlook features.

Do you know the difference between JPG, GIF, PNG?

Images done right – What’s the difference? png? jpeg? gif?
 
It is hammered into your head that EVERY blog post, every article and update needs an image.
We know those posts generally get the most activity – but only if they are quality and interesting images. But what about the format of those images and graphics, especially when they need to be LARGE such as on Google+ and Pinterest? There are several formats for online images: jpg/jpeg, gif and the current favorite, png.
 
Instagram allows 15 second marketing videos, Pinterest allows you to pin all images, some videos and animated graphics – but what makes the most sense to get your message out there?
 
What’s the difference?
How do we know which we want?
Can we simply rename an image?
What about saving as, a save as after saving as?
 
A copy of a copy of a copy – even digitally – begins to lose quality. We’ll give you tips on how to avoid that issue and keep your images as crisp, clear and lovely as possible.
 
————————–
Helps:
Here is the link to Stackoverflows site, nicely describing differences:
http://stackoverflow.com/questions/2336522/png-vs-gif-vs-jpeg-when-best-to-useAnd for crazy nerds, Google Developers “Image Optimization”:
https://developers.google.com/web/fundamentals/performance/optimizing-content-efficiency/image-optimization

 
Free programs to edit images:
PicMonkey, Canva
 
Apps to edit images on your phone or tablet:
A Beautiful Mess!, Photoshop Express
 
Tips highlighted:
Start with the largest possible image and use SAVE AS to create variations and other formats. Name them all the same at the front and add: _500-lowres, _1200-highres, etc. so when you sort them they stay in a group and are easier to find.
 
Just because you can animate things, doesn’t mean you should. Let’s go back to that gooey baby from 1992!
 
Comment from event attendee, Brian Shea:
For those going back to the old days of dial-up in the 90’s, keeping file size small was one of the most important lessons, as we had to upload those images via 28.8/56k.  So, we quickly understood and appreciated filesize.  When broadband came in, and digital cameras, all the new designers thought nothing of using photos directly out of the cameras.
Yes, I’ve seen 4mb files being used on websites.
Even for some old timers, they didn’t get the concept that even though ‘everyone’ has broadband, the images still need to be optimized.  It wasn’t until they got hit with major mobile data charges that they realized that filesize is not just about performance and speed. It’s also costly.

Podcasts from your Video or Audio Event

You had a video event or was in an audio interview – NOW WHAT? Is that all there is? Heck NO! Time to make that great event pay off for you.

Did you know YouTube is NOT a podcast? Just because you have something there, doesn’t mean it gets to iTunes, Stitcher and the rest of them. You need to bring them the files through a podcast venue such as Lipsyn, Podbean, Blubrry.

We’ll show you how we are doing this for a few folks and give you some other ideas of what to do with that great content. What about those interviews where you don’t have the original file – how can you use it in your podcast channel?

We will have a part 2 of how to go from video to audio and audio to video for podcasting or creating more content for YouTube.

Venues we covered in this show and getting your audio or video content to:

  • iTunes
  • Stitcher
  • Windows Phone 7/8 (formerly Zoon)
  • Miro – it’s the iTunes of Windows, so we hear.
  • Tunein Radio – radio/podcast station on your phone
  • DoubleTwist
  • Pocketcast
  • Roku – you heard us ROKU. Your content could be set up on a Roku channel – but it’s not simple. It usually requires the help of experts in this specific category. It has its own programming language.
  • IMBD – it’s not just for movies. It’s for YOUR content. Again, you may want to hire someone to help you with this.
  • Pandora – if you are posting MUSIC or COMEDY.

BABY steps. Start with iTunes and Stitcher. But how do you get it to them in a proper format? That’s where selecting the podcast venue that is best for you comes in. Only you can decide based on your needs, skills and budget. We suggest the following to consider: Podbean.com, Lipsyn.com, Blubrry for WordPress plugin, Soundcloud.

bigdaddyradio-podcast-logo-bgYou’ll need graphics of specific sizes, a channel/show description – it’s ANOTHER profile that uses your RSS feed from your podcast venue/blog. This includes the main podcast graphic – each venue requires a different specification, icons, episode graphics for each episode to display in the players and more.

Don’t go too fast, either – slow down. Think this through. If you create your iTunes channel and then change where your site is hosted, such as switching from Podbean to Lipsyn, etc. you’ll lose ALL that work unless you change the feed location. The way that Yvonne and I like to change the feed location is by FIRST creating a Feedburner feed address through http://feedburner.google.com. This will be the constant. You can edit the FEED DETAILS in Feedburner later if you need to. You won’t lose your iTunes channel then. BUT you will have to do one of two things:

1. keep the old podcast site around and let it just hang out so the old links work

2. recreate all of the old posts from the old podcast site on the new one, possibly backdate the posts

Episode27-sales-lead-management (tall)If you choose option 2, you’ll also want to create 301 redirects in case you have folks that have linked to that site. If they have embedded the OLD location players, they will cease to work. Something to consider. Choose your podcast blog venue CAREFULLY. What I’ve learned by dealing with Podbean. I like their simplicity. What I do NOT like is that they make changes to the admin and programming that effect the players, the layout, the link structure and more without warning. I find out and then post to their support frantic and then they reply and usually resolve my issue, but I’m caught off guard. In one instance, I had to go back through all posts and redo the players to go with their new code because old code stopped working.

  • Items to look for in your podcast solution:
  • Template options that give you the features you need.
  • The ability to give your guests player code for specific shows to allow further promotion and reach.
  • The ability to have a player of all shows/play list of your shows to use on other venues. 
  • The ability to subscribe to new post notifications.

nugget_jascha2Remember to have your guests help promote the show before, but more importantly, AFTER airing when you have your replay post ready to go. I suggest you give them a tidy “thank you” email package:

  1. thank you note highlighting a moment.
  2. graphic that you have as the featured image for that post/show
  3. embed code so they can post
  4. link to your post on your podcast site
  5. consider creating graphics with quotes from the show they were on – “nuggets.” so they can share in their posts in various social media venues.

This is enough to get your feet wet. We’ll be covering related topics in the upcoming episodes of Geekspeak Guides. See more episodes at geekspeakguides.com , look for us on Google+ in our community and on my Youtube playlist.