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You restructured your website, can people find the old bookmarked pages?

Steps before you restructure your website or move it.

It’s so exciting to get a new website, revamp it, reorganize, clean house, but here are a few steps to take before you toss out the old structure. If you simply start fresh, or change domains, or toss out old pages, you may be missing valuable traffic. This is primarily for a restructure or switching …

Read moreYou restructured your website, can people find the old bookmarked pages?

Accessibility Formatting Tips for Experience Word Users.

Selecting the right template in Power Point and Word can help ensure accessibility.

Most of us have been using Word and Powerpoint longer than smartphones have existed. It doesn’t mean we are using it logically and with readability in mind. This accessibility tips post will remind you of what’s already in place and give you suggestions on how to personalize the ready-made templates better to ensure your branding …

Read moreAccessibility Formatting Tips for Experience Word Users.

Your audience could have a disability – can they read your website?

Currently I’m taking a course offered by WebAim.org to get certified in creating and editing electronic documents for ADA level 2 compliance or more. After only one module completed, I highly recommend this course for anyone interested in having their materials understood by 100% of the potential audience, rather than only 75%. I’ll be writing …

Read moreYour audience could have a disability – can they read your website?

Quick Checklist for Starting a Consulting Business

being brave starting your own consulting firm

In this time of being fluid, flexible and adaptable, many former managers, CMOs, CEOs, CFOs, Vice Presidents of this and that are ready to take the step to become an independent consultant to be able to work with many clients in a variety of settings. It’s so exciting! I’ve helped several people make this transition …

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Use easy URLs to track your marketing efforts for events, books, products, campaigns.

How do you know if your marketing dollars are leading to revenue unless you can track it? Even small businesses that have one or two events a year need to be tracking how their efforts pay off. Sometimes we pay for ads in directories, sponsor events, sponsor a local team of kids, put an ad …

Read moreUse easy URLs to track your marketing efforts for events, books, products, campaigns.

8 Quick code tweaks for your WYSIWYG editors in WordPress

These tips are good for several WYSIWYG situations, not just WordPress and tons of themes that use editors that have a visual and a code view. This includes Weebly, WIX, and some of the other content management systems for your website. If there’s an editor, chances are there is a code view. These are the …

Read more8 Quick code tweaks for your WYSIWYG editors in WordPress

Apple Podcasts: getting subscribers and reviews.

Sometimes it’s as easy as asking them to subscribe and review to your podcast channel – video and audio. But sometimes it’s more difficult to help them find you. iTunes is used by a huge amount of people, but finding a podcast and subscribing can be difficult. You have the desktop version and the phone …

Read moreApple Podcasts: getting subscribers and reviews.