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You restructured your website, can people find the old bookmarked pages?

Steps before you restructure your website or move it.

It’s so exciting to get a new website, revamp it, reorganize, clean house, but here are a few steps to take before you toss out the old structure. If you simply start fresh, or change domains, or toss out old pages, you may be missing valuable traffic. This is primarily for a restructure or switching …

Read moreYou restructured your website, can people find the old bookmarked pages?

Your audience could have a disability – can they read your website?

Currently I’m taking a course offered by WebAim.org to get certified in creating and editing electronic documents for ADA level 2 compliance or more. After only one module completed, I highly recommend this course for anyone interested in having their materials understood by 100% of the potential audience, rather than only 75%. I’ll be writing …

Read moreYour audience could have a disability – can they read your website?

Use easy URLs to track your marketing efforts for events, books, products, campaigns.

How do you know if your marketing dollars are leading to revenue unless you can track it? Even small businesses that have one or two events a year need to be tracking how their efforts pay off. Sometimes we pay for ads in directories, sponsor events, sponsor a local team of kids, put an ad …

Read moreUse easy URLs to track your marketing efforts for events, books, products, campaigns.

Create a Succession Plan

Silver Tsunami Ahead: Create a Succession Plan – Here’s a little excerpt from Exit Power Strategies. An article that ran in the Washington Post on May 9, 2017 discussed the “Silver Tsunami” once again. An excerpt that really struck me reads, “According to Project Equity, many small business owners do not have succession plans–and because …

Read moreCreate a Succession Plan