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3 Tips to Lock Down Google Drive Documents

We are in such a hurry to give someone access to a resource of Google Drive, Dropbox and the others, that we can compromise the security of the document, and perhaps much more. LAZY, QUICK RESOURCE SHARING: Be careful. Sometimes we are in such a hurry to give someone access to a document on Google …

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Do you know the difference between JPG, GIF, PNG?

Images done right – What’s the difference? png? jpeg? gif?
 
It is hammered into your head that EVERY blog post, every article and update needs an image.
We know those posts generally get the most activity – but only if they are quality and interesting images. But what about the format of those images and graphics, especially when they need to be LARGE such as on Google+ and Pinterest? There are several formats for online images: jpg/jpeg, gif and the current favorite, png.
 
Instagram allows up to 1 minute marketing videos, Pinterest allows you to pin all images, some videos and animated graphics – but what makes the most sense to get your message out there?
 
What’s the difference?
How do we know which we want?
Can we simply rename an image?
What about saving as, a save as after saving as?
 
A copy of a copy of a copy – even digitally – begins to lose quality. We’ll give you tips on how to avoid that issue and keep your images as crisp, clear and lovely as possible.
 
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Helps:
Here is the link to Stackoverflows site, nicely describing differences:
http://stackoverflow.com/questions/2336522/png-vs-gif-vs-jpeg-when-best-to-useAnd for crazy nerds, Google Developers “Image Optimization”:
https://developers.google.com/web/fundamentals/performance/optimizing-content-efficiency/image-optimization
 
Free programs to edit images:
PicMonkey, Canva
Apps to edit images on your phone or tablet:
A Beautiful Mess!, Photoshop Express, Canva
 
Tips highlighted:
Start with the largest possible image and use SAVE AS to create variations and other formats. Name them all the same at the front and add: _500-lowres, _1200-highres, etc. so when you sort them they stay in a group and are easier to find.
 
Just because you can animate things, doesn’t mean you should. Let’s go back to that gooey baby from 1992!
Comment from event attendee, Brian Shea:
For those going back to the old days of dial-up in the 90’s, keeping file size small was one of the most important lessons, as we had to upload those images via 28.8/56k.  So, we quickly understood and appreciated filesize.  When broadband came in, and digital cameras, all the new designers thought nothing of using photos directly out of the cameras.
Yes, I’ve seen 4mb files being used on websites.
Even for some old timers, they didn’t get the concept that even though ‘everyone’ has broadband, the images still need to be optimized.  It wasn’t until they got hit with major mobile data charges that they realized that filesize is not just about performance and speed. It’s also costly.

Podcasts from your Video or Audio Event

You had a video event or was in an audio interview – NOW WHAT? Is that all there is? Heck NO! Time to make that great event pay off for you.

Did you know YouTube is NOT a podcast? Just because you have something there, doesn’t mean it gets to iTunes, Stitcher and the rest of them. You need to bring them the files through a podcast venue such as Lipsyn, Podbean, Blubrry.

We’ll show you how we are doing this for a few folks and give you some other ideas of what to do with that great content. What about those interviews where you don’t have the original file – how can you use it in your podcast channel?

We will have a part 2 of how to go from video to audio and audio to video for podcasting or creating more content for YouTube.

Venues we covered in this show and getting your audio or video content to:

  • iTunes
  • Stitcher
  • Windows Phone 7/8 (formerly Zoon)
  • Miro – it’s the iTunes of Windows, so we hear.
  • Tunein Radio – radio/podcast station on your phone
  • DoubleTwist
  • Pocketcast
  • Roku – you heard us ROKU. Your content could be set up on a Roku channel – but it’s not simple. It usually requires the help of experts in this specific category. It has its own programming language.
  • IMBD – it’s not just for movies. It’s for YOUR content. Again, you may want to hire someone to help you with this.
  • Pandora – if you are posting MUSIC or COMEDY.

BABY steps. Start with iTunes and Stitcher. But how do you get it to them in a proper format? That’s where selecting the podcast venue that is best for you comes in. Only you can decide based on your needs, skills and budget. We suggest the following to consider: Podbean.com, Lipsyn.com, Blubrry for WordPress plugin, Soundcloud.

bigdaddyradio-podcast-logo-bgYou’ll need graphics of specific sizes, a channel/show description – it’s ANOTHER profile that uses your RSS feed from your podcast venue/blog. This includes the main podcast graphic – each venue requires a different specification, icons, episode graphics for each episode to display in the players and more.

Don’t go too fast, either – slow down. Think this through. If you create your iTunes channel and then change where your site is hosted, such as switching from Podbean to Lipsyn, etc. you’ll lose ALL that work unless you change the feed location. The way that Yvonne and I like to change the feed location is by FIRST creating a Feedburner feed address through http://feedburner.google.com. This will be the constant. You can edit the FEED DETAILS in Feedburner later if you need to. You won’t lose your iTunes channel then. BUT you will have to do one of two things:

1. keep the old podcast site around and let it just hang out so the old links work

2. recreate all of the old posts from the old podcast site on the new one, possibly backdate the posts

Episode27-sales-lead-management (tall)If you choose option 2, you’ll also want to create 301 redirects in case you have folks that have linked to that site. If they have embedded the OLD location players, they will cease to work. Something to consider. Choose your podcast blog venue CAREFULLY. What I’ve learned by dealing with Podbean. I like their simplicity. What I do NOT like is that they make changes to the admin and programming that effect the players, the layout, the link structure and more without warning. I find out and then post to their support frantic and then they reply and usually resolve my issue, but I’m caught off guard. In one instance, I had to go back through all posts and redo the players to go with their new code because old code stopped working.

  • Items to look for in your podcast solution:
  • Template options that give you the features you need.
  • The ability to give your guests player code for specific shows to allow further promotion and reach.
  • The ability to have a player of all shows/play list of your shows to use on other venues. 
  • The ability to subscribe to new post notifications.

nugget_jascha2Remember to have your guests help promote the show before, but more importantly, AFTER airing when you have your replay post ready to go. I suggest you give them a tidy “thank you” email package:

  1. thank you note highlighting a moment.
  2. graphic that you have as the featured image for that post/show
  3. embed code so they can post
  4. link to your post on your podcast site
  5. consider creating graphics with quotes from the show they were on – “nuggets.” so they can share in their posts in various social media venues.

This is enough to get your feet wet. We’ll be covering related topics in the upcoming episodes of Geekspeak Guides. See more episodes at geekspeakguides.com , look for us on Google+ in our community and on my Youtube playlist.

HTML Code Basics – Understand the lingo

<h1>Hello there!</h1>
Yvonne and I want to teach you some of the basics of HTML code. Think of it as your basic language when you don’t have the time to Rosetta Stone it. This will be VERY handy for you if you ever write a blog post, have to edit a profile, need to figure out WHY something is so ugly with some very basic tips and explanations. This is not a For Dummies type of show, this is a basic survival guide to add value to your skills and make better use of your time when you have to contribute to a website or blog.

If I had a nickel…Webmaster Transitions: Pleading Ignorance Doesn’t Fly by Stephan Hovnanian

f I had a nickel…Webmaster Transitions: Pleading Ignorance Doesn’t Fly
It used to be that you would have “the guy” and he would hold the keys. Uh, BAD IDEA. It’s YOUR presence, YOUR domain, YOUR email, YOUR BRAND.If you decide to part ways for whatever reason with “the guy” there are a lot of aspects of your web presence that you will want to get a copy of. 

We have been on both sides of this discussion, as providers helping our clients move to new providers, and as the new provider for a client who has dumped, been dumped or simply parted ways with a web services provider. Years of hard lessons are now coming to you, free of charge so you are prepared to make that switch when the time comes.

========OUR FEATURED EXPERT========
Meet MaAnna Stephenson:
MaAnna is a geek who can still speak in plain English and helps solopreneurs, small businesses, and non-geeks create sites that gets noticed by search engines and readers. Whole-site setup, consultation and training including WordPress, SEO, content, conversion, security, performance, MailChimp, and memberships.

MaAnna’s links:
Web: http://www.blogaid.net
Google+: http://plus.google.com/11681655725768…
Facebook: http://www.facebook.com/BlogAid.net
YouTube: http://www.youtube.com/user/BlogAid
LinkedIn: http://www.linkedin.com/in/maannastep…
Twitter: https://twitter.com/BlogAid

========Your Series Hosts========
Susan Finch – Marketing, PR & Web Pro for DECADES!
With a background in public relations and advertising since 1986, Susan is a “gentle guide for clients trying new venues online.” She engages those skills as she helps create an online presence that will appeal to existing and future clients and/or investors. All these factors are considered before she constructs a suggested plan for clients. It goes way beyond an online presence.

Web: https://susanfinch.com
Google+: http://plus.google.com/+susanfinch
Twitter: http://twitter.com/susanfinchweb
Shout-out: http://binkypatrol.org 

Stephan Hovnanian – Web strategy, Google+ for Business
Stephan Hovnanian is a web strategist and email marketer for Shovi Websites, author of the Google+ Pro Tips series of ebooks on Amazon, and host of a weekly webcast called Google+ Business Spotlight. Stephan distills the content and advice out there on the Web into useful and applicable ideas to help your business make the most of its online presence.

Web: http://www.websighthangouts.com
Google+: https://plus.google.com/+StephanHovna…
Twitter: https://twitter.com/stephanhov
Shout-out: http://gplusspotlight.com

Checking for Broken Links

Do you have a new site? How about a site that you have been working on for years with tons of resources, links to articles, images from other sites and more? Chances are you have broken links. This is known as LINK ROT.  Once a quarter, we recommend using some tools to track down the broken links. THEN you’ll have to learn how to fix them. Creating a sitemap at the same time you are checking your links can increase your site’s visibility to Google, Bing, Yahoo, Baidu, Yandex etc, and ensures indexing of the web pages that might not be discovered otherwise.

Here are some tools to help you.

http://validator.w3.org/checklink
http://www.deadlinkchecker.com/
http://www.internetmarketingninjas.com/seo-tools/google-sitemap-generator/
http://www.web-site-map.com/
http://www.web-site-map.com/xml_sitemap.php goes wtih: http://www.brokenlinkcheck.com/link-checker.php

join the community: http://bit.ly/geekspeakguides

Webfonts Smackdown: Google hosted v. web server hosted

The difference revolves around your hosting server and performance. But we’ll show you how you can over-font – not just in look but download time by having too many. We tested load time between having Google host the fonts (http://google.com/webfonts), hosting on your own server and the old-fashioned way – relying on your visitors to render based on the typical fonts they have on their computers: Arial, Comic Sans (ick), Georgia, Impact, Lucida, Palatino, Times New Roman and their pals rebuchet MS, Verdana, straight sans-serif and serif.

Yvonne Heimann and I opened up this 25 minute discussion through a hangout on air. Feel free to post your comments below – what has been your experience? Pain? We’d love to hear from you. I was taught decades ago about the simplicity of a headline front and a copy font. If you want more, stick to the italic and bold versions of those fonts and just STOP. Don’t cloud your message through distracting or unreadable fonts. Remember to check how it looks on different devices with different screen resolutions and browsers. You may be surprised how difficult it is to read your clever message.

Choosing fonts with personality for headlines and keeping the fonts in the COPY easy to read. No one cares about your themed fonts if they can’t read your content – DUH!

Quick Tip: Sluggish Windows PC? MSCONFIG to the rescue!

Sometimes you add new software that has a pretty high opinon of itself, such as you want it to start every time you reboot your computer, even if you only use it twice a month (Ahem – QUICKBOOKS/INTUIT and Adobe Updater!) How many times does Flash need to update each week?

This quick video will show you how to check what is starting when you reboot your Windows PC and how to thin out the load and put those piggy software programs in their place! (HARUMPH!)

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These quick tips are inspired by our new community on Google+and a weekly online show with Yvonne Heimann: Geekspeak Guides to walk you through single tasks and topics without leaving you feeling stupid.

Now, where did I park that domain?

There are some things that are more frustrating than others. When you have to change where a website is, renew a domain, move the name servers, find out who is the listed REGISTRANT of a domain you may not have the notes or things may have changed before you arrived. Recently, I was helping a …

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