Your Search Results Are Biased!
Reminder: Your search results, when checking your own business rankings, are BIASED based on how you search, what you search, who you are connect to and what you click on. Same goes for everyone. The cleanest way to see what the results are is to search in an incognito window. In Chrome - click on the three stacked dots in the upper right corner to open incognito window. [...]
Employment Interview Tips to Land That Job!
I hope you enjoy this video: Employment Interview Tips to Land That Job! Helping out at the local high school today with Mock Interviews. It's a requirement for Juniors and Seniors. I asked my friends for their top tips and here they are. Best of luck if you are interviewing for the first time or interviewing after a long time and all in between. Thank you to everyone [...]
3 Tips to Lock Down Google Drive Documents
We are in such a hurry to give someone access to a resource of Google Drive, Dropbox and the others, that we can compromise the security of the document, and perhaps much more. LAZY, QUICK RESOURCE SHARING: Be careful. Sometimes we are in such a hurry to give someone access to a document on Google Drive or other places that we click the quick, "Get a share link." [...]
Spotting scams from companies – take 5 minutes to check them out.
With the ease of being able to create a "company" online - buy domain, get quick or free hosting for basic template website, have email account forward to another, get a popup or "executive suite" type of address aka, PO Box and use your cellphone - scams are easy. Hear that? They are EASY to pull off if you are prone to the weasel, scumbag genes. The rest [...]
Authors, take full advantage of profiles available to you.
So you are published or self-published. Yay you! You have a website to promote you and your published works, right? You are selling at least one version of your book on Amazon, right? If you are, you have an author's profile to fill in. It is a great place to lend credibility as to WHY someone needs what you published. It gives them a taste of your personality [...]
Know your audience before you try to relate a story.
When we create content, we are usually telling a story, solving a problem or educating someone. Without knowing your audience, you may not be understood, appreciated or respected because they won't have a CLUE what you are talking about. Let me talk to ALL of you about car travel and what it is now vs. what it was when I was growing up. When I pack the car [...]
Beware of email domain scams.
A client wrote today to verify the piece of mail he received regarding domain renewal was a scam. YES, it was. I know a lot of small business owners, and large, that fall prey to the bait and switch to domain hosting at higher prices and big messes when you want to switch back. Be so careful and know your suppliers. Make a list of who hosts your [...]
Short checklist when you are moving your site.
Divorce is a terrible thing. There are a lot of pieces, including splitting up digital assets such as a joint business website. If you are looking to split up a company, change hosting companies, hosting platforms such as moving from html to Wordpress, or to another CMS, please make and sure you know these answers: Does your new hosting company have a PHONE number for support you can [...]
When was the last time you called YOU at your company?
We all know the drill to fill out our online profiles in social media: Twitter, Facebook, LinkedIn, Google+, YouTube, Instagram, trade associations and directories, your bio page, email signatures. And you all know by now how I feel about REAL HEAD SHOTS! Just as these profiles need to be reviewed and updated regularly, the most important profile can be neglected - your VOICEMAIL messages. This is how people [...]
In Person Networking Kit
Last night I attended a local networking event. Lately, I've been skipping most events for a variety of reasons. The biggest reason is ROI (return on investment) of my time. After working a full day, creating solutions, guiding clients, I'm ready to unwind and be with the family, or go for a walk. I'm an introvert, meaning I recharge with quiet time. A dear friend invited me to [...]
Google Analytics Annotations: Your marketing diary.
Here is a central place to keep track of your marketing efforts - Google Analytics - the little gray arrow under the bar graph. You can share your annotations with those who have access to your analytics account, or keep them just for your eyes. Google Analytics offers a little gray arrow that is the key to your marketing and website diary. This is a great way to [...]
Vanity URLs – keep it short and matching.
I don't always take my own advice, and with a name that's not so unusual, sometimes I just miss out. Vanity URLs give your personal brand a consistent message. Ideally - your Twitter, LinkedIn, Facebook, Instagram, Pinterest and Google+ profile vanity URLs are all the same: @susanfinch . No, I was not able to get those due to my friend in New York. I've talked about her before [...]