Checking for Broken Links
Do you have a new site? How about a site that you have been working on for years with tons of resources, links to articles, images from other sites and more? Chances are you have broken links. This is known as LINK ROT. Once a quarter, we recommend using some tools to track down the broken links. THEN you'll have to learn how to fix them. Creating a [...]
Webfonts Smackdown: Google hosted v. web server hosted
The difference revolves around your hosting server and performance. But we'll show you how you can over-font - not just in look but download time by having too many. We tested load time between having Google host the fonts (http://google.com/webfonts), hosting on your own server and the old-fashioned way - relying on your visitors to render based on the typical fonts they have on their computers: Arial, Comic [...]
Tips to be a great online host or guest
We are talking with first, second and third generation HOA Hosts on the pitfalls and successes of HOA's. Tune in as we dive into some of their best practices for HOA Hosts, Guests and, yes, even the Audience. There are checklists and tips to help you be the best interviewer and host, the best guest panelist as well as a great off-camera guest in the comment area. Some may [...]
Time to get a real head shot – tips for men and women
A headshot starts way before the headshot. There is planning, prep and research to find the right studio to take it for you. What to wear, accessories, pose and more. The tips below assume you are not having to wear a uniform. Also, if you are appearing, speaking, etc. you'll want to provide an image as soon as you accept so that the intern doesn't do a Google [...]
The Power of Podcasting
The WHY, HOW, WHEN and WHAT For's of podcasting! Being able to podcast is turning into one of the best ways to re-purpose your content, so tune in if you want to learn more from the experts! Meet Our Panel This Week!!!+Susan Finch - +Susan Finch Solutions Marketing, PR & Web Pro for DECADES! With a background in public relations and advertising since 1986, Susan is a "gentle guide for clients trying [...]
Now, where did I park that domain?
There are some things that are more frustrating than others. When you have to change where a website is, renew a domain, move the name servers, find out who is the listed REGISTRANT of a domain you may not have the notes or things may have changed before you arrived. Recently, I was helping a professional organization dismantle, as they were closing their doors after 34 years. There [...]
Know what borrowed interest marketing is and DON’T do it!
Driving to dinner I actually saw a sandwich board sign that said, "got acne?" MAKE IT STOP! got milk is a registered trademark with their font. It was a successful, albeit beat-to-death, campaign that worked for DAIRY FARMERS. got acne? got fat? got leads? got sales? got gum? got diarrhea? You get it. Then, they had to resurrect the 1939 campaign by the British government at the start [...]
Don’t caught with your DNS Pants Down!
Over the past year, we've gone through these issues with GoDaddy, BlueHost, Typepad and many others. One goes down, tons of sites go down. But it doesn't have to paralyze you. A little planning can make it easy for you to flip the switch to hold you and your site visitors over. Sometimes bad things happen to good servers and suddenly a chunk of your online presence is [...]
Current list of Social Media Graphics You Need
As we know the rules and specs change regularly, but as of 2/25/2014 - this is the current list and dimensions. I can help you create your package of these or templates so you can edit after you have the first set. Google Plus Profile Picture template (250 x 250) New Google Plus Cover (1080 x 608) [infobox]Don't forget with each image to add a DETAILED description - [...]
I want to be just like her, or do I?
There are different interpretations of the words mentor and coach. Sometimes it seems the words are used when a more accurate word or phrase is, "aspire to," "in awe of," "greatly admire." Mentors spend time with you - coaching. Coaches charge you for their mentoring - at least that's the simplest way I can define the difference. I have a few people that fall inline with the more [...]
If you are going to rant publicly, run it through spell check.
My heart goes out to a specific mother who ranted quite eloquently about a wrong done to her son in public school over the issue of a beverage with no alcohol content that was deemed, "illegal" at the school. The passionate post repeatedly mentioned the "principle" of the school. Perhaps it's my training, but I was distracted by the misspelling of an important character of the story - [...]
Talented Friend Makes Greusome Zombie Cake
My friend, Heidi hasn't launched her business yet. She's still "practicing" as she goes through the proper methods of starting a small business including meeting all FDA requirements, planning the perfect kitchen, business plan and marketing plan. I've learned so much about the process of what bakers, candy makers and the like go through when they want to start an official, approved business of edible products. As one [...]